New campaign launched to warn smokers of stroke risk

A new campaign has been launched in the North West to warn smokers about their increased risk of strokes.

The project has been initiated by Public Health England. The body has concentrated on the North West due to the high level of people smoking in the region. According to the latest statistics, one in five people smoke in Wigan alone.

As part of the campaign, a TV advert will be launched to raise awareness of the fact that smokers are twice as likely to die from a stroke than non-smokers. According to those behind the campaign, the advert will "bring to life the toxic cycle of dirty blood" caused by smoking.

Talking about the campaign, Andrea Crossfield, chief executive of Tobacco Free Futures North West, told "Addiction to tobacco is still Wigan's biggest killer with half of all long term smokers dying from their dependence"

She added: "Smokers who stop this January will notice immediate health improvements including a better sense of smell and taste and have more energy."

Smokers have even more incentive to give up as it was reported this week that quitting the habit can lower the risk of developing cataracts. The study was carried out on 45,000 Swedish men. It found that the risk of cataracts dropped by half after 20 years of having quit.